DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

DraftKings uses AI to analyze customers' betting records and identify losing gamblers, then targets them with personalized promotions designed to lure them back to place more losing bets—a practice that exploits vulnerable "problem gamblers" for profit. This represents an escalation of predatory behavioral advertising, as AI amplifies the collection and processing of personal data to refine targeting models that exploit user vulnerabilities. The Electronic Frontier Foundation argues such behavioral advertising should be banned entirely.