OpenAI is enlisting an influencer army to make it look 'good for the world'

OpenAI is significantly expanding its influencer marketing campaign, doubling and tripling sponsored Instagram posts promoting ChatGPT between June and August, to improve the company's public image amid growing AI safety concerns. Rather than addressing fears about AI risks, the company is directing influencers—including parenting, fitness, and tech creators—to showcase ChatGPT's practical benefits and positive applications across various aspects of life. The strategy aims to broaden ChatGPT's user base and drive business growth, though some creators face backlash from audiences who view sponsored AI content as problematic.