Substack writers, you need a website

Writers should maintain their own independent websites rather than relying solely on Substack, as platforms are ultimately controlled by corporations that can change policies without warning. While using Substack as a distribution tool with a custom domain is acceptable, treating it as your primary digital home makes you a "tenant" vulnerable to sudden changes, as demonstrated by past collapses of platforms like Twitter, Medium, and Tumblr. Building your audience on your own website ensures long-term visibility and control over your creative work.